Serve Robotics, a leading autonomous sidewalk delivery company, has officially partnered with Shake Shack to help the latter conceive a delivery service using its autonomous delivery robots. According to certain reports, the stated service will be available through Uber Eats, meaning whenever a customer orders from select Shake Shack restaurants in Los Angeles using Uber Eats, they will receive their delivery through Serve’s innovative autonomous robots. While marking a first for Shake Shack, such an offering builds upon Serve’s already-established bid of leveraging sidewalk robots to provide an augmented experience with Uber Eats. In fact, the company has been offering autonomous deliveries in Los Angeles since 2022. Having referred to the initial bits and bobs, though, we now must talk about Serve’s autonomous delivery robots on a slightly deeper level. For starters, we must acknowledge how they bring to the fore a quick and convenient proposition. This they are able to do because of how these robots are markedly optimized for efficient route planning, as well as for being available on demand. In essence, the stated technology enables your food to arrive reliably, hot/cold and fresh. Next up, we have to expand upon its security and contactless aspect, an aspect where you will learn that Serve’s robots are designed to effectively protect food items during transit, and even once they have reached on location, the robots in question ensure a 100% contactless delivery to limit your exposure. A technology of this sort, like you can guess, also goes a long way to scale up efficiency. Not just that, by offering a more efficient alternative, Serve’s robots are also able to cut back on delivery costs in a rather significant manner. Complimenting the same is how, with no human delivery agent involved during the process, even something like a tip becomes utterly redundant.
“We are excited to add another national merchant like Shake Shack to our platform, a partnership made possible through the relationship we have built with Uber Eats across tens of thousands of successful deliveries,” said Touraj Parang, President and COO of Serve Robotics. “Today’s announcement highlights the value of Serve’s world-class strategic partnerships as we work to expand our geographic footprint and deploy 2,000 robots across the U.S. in 2025.”
Hold on, we still have a couple of bits left to unpack, considering we haven’t yet touched upon the safe navigation system embedded into Serve’s autonomous delivery robots. This particular system comes decked up with advanced GPS technology and artificial intelligence (AI) to help the robot safely and swiftly navigate urban environments, avoiding obstacles and offering a smooth delivery experience. Rounding up highlights would be the fact that, if you look beyond its technological prowess, you’ll see how Serve’s autonomous delivery setup is also eco-friendly in nature. We get to say so because the said robots can eliminate noise and congestion from crowded urban areas, while simultaneously helping you reduce the carbon footprint associated with traditional delivery methods.
Founded in 2004, Shake Shack’s rise up the ranks stems from its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. The company’s excellence in providing these things can also be understood once you consider that it has now expanded to over 550 locations system-wide, including over 350 in 34 U.S. States and the District of Columbia, along with over 195 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul, and more.
As for Serve Robotics, it has become best known for developing advanced, AI-powered, low-emissions sidewalk delivery robots that endeavor to make delivery sustainable and economical. Till date, the company has completed tens of thousands of deliveries for enterprise partners such as Uber Eats, 7-Eleven, and plenty others.
“We’re thrilled about our collaboration with Serve Robotics and Uber Eats,” said Steph So, Senior Vice President of Digital Experience at Shake Shack. “In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack.”
