Metcam: Modernizing Manufacturing Through Agility & Vertical Integration

Chad Skelton

Director of Sales & Business Development


“The company doesn’t stop at meeting immediate needs; it actively works to understand the client’s customer and even their customer’s customer. I like to have a full market understanding of what we’re dealing with”

In today’s manufacturing landscape, speed, agility, and innovation are no longer competitive advantages—they are essential to survival. Companies are measured by how effectively they can transform ideas into tangible results, meeting customer demands with precision and pace. Few exemplify this standard more strongly than Metcam, a Georgia-based manufacturer recognized for its ability to turn complex challenges into streamlined, customer-focused solutions. Few companies embody this shift as powerfully as Metcam, a Georgia-based manufacturer that has built its reputation on turning complex customer challenges into streamlined solutions. From its headquarters in Alpharetta, Metcam has positioned itself as a true partner for its clients, offering more than fabrication and finishing services. The company is a driver of growth, a problem-solver, and an innovator that thrives on helping customers meet ambitious goals. With decades of experience, a philosophy rooted in vertical integration, and a keen eye on the future, Metcam is showing the industry what modern manufacturing excellence looks like.

One of the defining traits of Metcam’s success has been its ability to diversify into new markets. This strategy has allowed the company to remain resilient, even during turbulent times. A recent partnership with a publicly traded client perfectly illustrates this approach. The client needed to enter a new and competitive sector—one dominated by offshore imports but made more accessible when tariffs shifted the playing field. The challenge was significant: scalability issues in the finishing process had capped their growth, leaving them unable to meet customer demand. Metcam stepped in with a comprehensive solution. By leveraging its engineering team and in-house capabilities, the company not only helped design and prototype the client’s product but also managed the full production cycle. Within months, the product was ready for market, leading to millions in orders after a single trade show. This success was no accident. It was the result of Metcam’s ability to internalize processes traditionally outsourced, including electrical assembly and software checks. “We were able to turn out their required demand from start to finish within three to four months,” points Chad Skelton, Director of Sales & Business Development at Metcam, highlighting the efficiency of its vertically integrated model.

The case also demonstrates how Metcam is contributing to a larger trend: reshoring. In sectors like retail kiosks and micromarkets, once heavily reliant on imports, Metcam is proving that U.S.-based manufacturing can deliver faster, smarter, and more resilient solutions. By cutting supply chains short and bringing more of the process under one roof, the company enables customers to compete in real time with changing market demands. What sets Metcam apart is not only its ability to produce but its willingness to partner deeply with clients. “The company doesn’t stop at meeting immediate needs; it actively works to understand the client’s customer and even their customer’s customer. I like to have a full market understanding of what we’re dealing with,” notes Skelton, underscoring the value Metcam places on long-term, collaborative growth.

Metcam’s journey can be divided into three distinct eras. Founded in the mid-1990s as a privately held business, “Metcam 1.0” was defined by its early manufacturing roots. After its acquisition following the COVID-19 pandemic, the company entered its “2.0” stage, marked by internal realignments and a sharper strategic focus. Today, Metcam is in its “3.0” phase, one that looks firmly toward the future. The company is preparing to expand both locally and globally, with a strong emphasis on building capacity at its Alpharetta headquarters. Sitting on a 9-acre site, with a 90,000-square-foot facility already in operation, the company sees plenty of room for growth. Its location provides direct logistical advantages, with access to the world’s busiest airport and three major interstate highways—an enviable position for serving customers across the Southeast and beyond.

While its roots are firmly planted in Georgia, Metcam’s ambitions are global. International sales have become one of its fastest-growing areas, a trend that reflects the company’s adaptability in the face of shifting global trade dynamics. Currently, Metcam exports its products worldwide, but leadership sees even greater potential in forming local partnerships abroad. By working with in-country partners, Metcam envisions strengthening its presence, improving efficiency, and building closer relationships with clients in international markets. The goal is simple: ensure that the quality, speed, and collaboration that define Metcam’s operations in the U.S. are mirrored globally.

At its core, Metcam’s story is about evolution. The company has proven that manufacturing is no longer just about producing parts or finishing materials. It is about delivering complete solutions, aligning with customer ambitions, and reshaping supply chains to be faster and more resilient. The collaborative spirit that runs through Metcam’s operations is perhaps its greatest strength. “It’s amazing the amount of information we actually share with one another,” says Skelton. That culture of shared growth and problem-solving is what makes Metcam more than a supplier—it makes them a strategic partner.

Looking ahead, the company’s dual focus on local expansion and global collaboration positions it as a manufacturing leader with the agility to navigate both current challenges and future opportunities.